In this course, I was tasked with developing a brand extension for a brand of my choosing. I selected children (boys ages 6-10) as my main customer focus and home for my product line.
This entire project is an original concept created by me, the products were created for a children's home collection line for Anthropologie.
This project involves: a mission statement, mission philosophy statements, mood board, consumer demographics, consumer phonographic's, a style numbering system, model line sheets, costing sheets, a development calendar, a unit distribution plan, an invoice, three floor plans, key code sheets, fixtures, a marketing budget, marketing plan, marketing calendar and a press kit.
This project was a semester long task and I am very proud of my end result.
Click the button below to see my merchandising concept to consumer project
I has hand selected by three of my professors at Columbia College Chicago to participate in a six week intensive course. This course was centered around the NRF competition.
As a National Retail Federation member, I had the opportunity to enter into a retail competition. The objective of this competition was to create a store concept for the brand STORY, in New York City.
My team had to select a vendor to partner with. We produced a 25 page book and a 90 second video pitch about our concept to enter into the competition.
Our concept pitch for STORY was a partnership with Staples, the concept is called STORY: Identity. It featured a personalized collection of products to fit STORY'S customer's needs and help express their true identity.
Award of Excellence
As a team, we received an award of excellence. Although we did not win the competition, we accomplished a great piece of work for each of our portfolios.
We were awarded the " Best Content Creation" for our 90 second video pitch. We made the video ourselves in my apartment. We bought staples products and used some of our own stationary to create the video. I created a script for the 90 second video pitch and I am the voice over in the video.
A lot of hard work went into this competition and the results were simply amazing. We completed this entire project over the span of five weeks. Believe me, our concept transformed from week one into a professional and creative submission book and 90 second video pitch.
Click the buttons below to view the 90 second pitch video and the STORY Identity book